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We all thought we had escaped the wrath of Bean.These ads (two of many for Nissan featuring Atkinson's Bean) aired in 1999. The TV ads were accompanied by posters spread throughout the countryside and featured prominantly in the Nissan car dealerships.

It could be argued that the Bean character is a perfect fit for Japanese advertisers who tend to feature buffoonery prominantly in their advertising.

You don't have to see many clips from this site to come to this conclusion. The Nicolas Cage spots are another solid example of this.
Although this buffoonery is not limited to ads featuring western celebrities, it sure seems to figure more prominantly in these ads than it does with ads using a predominantly Japanese cast.
     
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